Continuous Lighting Setup for Fashion Boutique - John Timmons Photography

13th March 2014

With more and more Fashion Boutiques developing Online Shops along side their physical shops, the requirement for consistently reproducible, high quality images  is critical.

Here is a shot from a recent consultancy session where I worked with Ruby Rouge, Gorey to setup a portable studio using continuous lights. The key requirements were;

Quick and easy to set up and clear away.

Photos with a consistent high quality look and feel.

A neutral  background for use with Digital Marketing.

Minimal Post Processing requirement.

The reason Continuous lights were used, as opposed to Flash, was that there is also a requirement to produce short video clips to go with the product images.

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