13th March 2014
With more and more Fashion Boutiques developing Online Shops along side their physical shops, the requirement for consistently reproducible, high quality images is critical.
Here is a shot from a recent consultancy session where I worked with Ruby Rouge, Gorey to setup a portable studio using continuous lights. The key requirements were;
Quick and easy to set up and clear away.
Photos with a consistent high quality look and feel.
A neutral background for use with Digital Marketing.
Minimal Post Processing requirement.
The reason Continuous lights were used, as opposed to Flash, was that there is also a requirement to produce short video clips to go with the product images.